In this phase, we identify variables to test, such as ad copy, visuals, and targeting options, based on our understanding of the target audience and campaign goals.

We collect data from the experiments, tracking key metrics such as clicks, impressions, and conversions to determine the effectiveness of each variable.

We use the insights gained from the analysis to optimize the campaign, adjusting variables and strategies to improve performance and achieve better results.

We design experiments that allow us to measure the impact of each variable on campaign performance, using tools such as A/B testing.

We analyze the results of the experiments, identifying the most effective variables and strategies to maximize engagement, conversions, and ROI.

We provide ongoing support to ensure continued success, monitoring campaign performance and making adjustments as needed to ensure optimal results.